Back in May, we made an important change to Stremio: we integrated ads served by AdEx Network. Since then, we have been serving subtle yet efficient ads – one advertiser recently shared impressive results, namely – a ROI of 238% from their ad campaign on Stremio; read the case study here.
Now we have amazing news for add-on creators: with the help of AdEx, they can monetize their add-ons.
As you probably know, most of the content on Stremio is sourced through community add-ons. They are created and hosted by independent developers, and they are doing it all for free – in the spirit of the open-source culture. Their only motivation is working on a great project like Stremio, and making it even greater.
We want to reward this work, and encourage even more people to start creating add-ons. This is why we have already organized two add-on development contests that brought so many new add-ons to our apps, and we will most likely continue to hold these. But now it’s time to offer another way of making money off add-ons: through ads served by AdEx.
These ads will allow add-on developers to monetize over 1 million impressions per day, provided that their add-ons offer quality content and attract a large crowd of users.
AdEx Network is an ethical-advertising warrior so the ads that will be shown will be non-intrusive and will not annoy the Stremio users. They will be placed in a way that doesn’t spoil the user experience in any way – e.g. on the player loading screen. Later on we will also introduce native ad slots – for example in add-on catalogs or on streams lists. In addition, no personal data is collected about the users who see the ads – AdEx uses contextual targeting, so the ads do not compromise privacy and are 100% GDPR compliant.
An opportunity to make money off work on open-source projects is generally very rare so we are incredibly happy we can offer this. We are convinced that this will help build a sustainable open-source ecosystem, and we can’t wait to see more add-on developers jump in and start reaping the rewards of their work.
Expect more detailed information and documentation on this soon – it will be published on the Stremio Add-on SDK repository and we will announce it here as well.